THE CREATIVE DIRECTOR 

 
Gyunel is an artist and designer dedicated in carrying on the vocation of true haute couture. 
 
Originally hailing from Baku in Azerbaijan, she considers herself a citizen of the world, She is at heart an artist 
Who has a refined taste for all that art embodies, she embraces embroidery to capture the essence of luxury and tells fairy tales through every meticulously hand crafted design she creates. 
 
Each design starts off being inspired as Gyunel does her paintings, then from canvas Gyunel transports the design into a fairytale- esque reality bringing the creative vision into the current. 
 
Gyunel debuted her first Couture collection during Paris Fashion Week, which received acclaim by the International fashion press. The brand have since gone onto to show a further 5 times in Paris and have collaborated with various luxury partners such as Swiss diamond brand de Grisogono, creating couture collections that were shown during their annual parties at Cannes International Film Festival. 
 
Firmly attached to her Azerbaijani roots yet inspired by diverse cultures, she brings life and an enchanting surreal story to every creation she designs. Gyunel is redefining the realms of Haute Couture by masterfully sculpting every dress with ornate fabrics and embellishments transforming them into other worldly timeless pieces of art, which is why every Gyunel creation has its own name and identity and every design is created as a one of a kind piece. 
 
Today, Gyunel Couture has not only imprinted its structural style in the upper echelon of the Couture world but has also recaptured the essence of creating wearable art for its most discerning international clients. 
 
To create your own appointment, please contact appointments@gyunel.com or call on 020 7581 5560